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This Saturday, January 14th, in celebration of what would have been the 101st birthday of Norman “Sailor Jerry” Collins, the rum inspired by the iconic tattooer will be sponsoring events in Chicago , NYC & New Orleans where fans can get original Sailor Jerry tattoos … for free.

The Chicago Tattoo Co. and Fineline Tattoo will each be offering 101 complimentary tattoos from the flash sheet above, on a first come-first serve basis from noon to midnight at Chicago Tattoo and till 10PM at Fineline. Must be 18 or older to get tattooed and obviously 21 or older to get in on the rum. The tattoos will be given on a first come, first serve basis. You can expect a crowd so arrive early!!!